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Custom Tracking
Custom Tracking
Track the competitors, markets, locations, and OOH formats that matter to your business. Build a customized tracking approach around your priorities, with flexible monitoring parameters and reporting designed to meet your intelligence requirements.
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Track the competitors, markets, locations, and OOH formats that matter to your business. Build a customized tracking approach around your priorities, with flexible monitoring parameters and reporting designed to meet your intelligence requirements.
Track the competitors, markets, locations, and OOH formats that matter to your business. Build a customized tracking approach around your priorities, with flexible monitoring parameters and reporting designed to meet your intelligence requirements.
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A Tracking Solution Built Around Your Requirements
Every business has different competitive intelligence needs. Our Custom Tracking solution lets you define what to monitor, where to monitor it, and how the collected information should be delivered.
A Tracking Solution Built Around Your Requirements
Every business has different competitive intelligence needs. Our Custom Tracking solution lets you define what to monitor, where to monitor it, and how the collected information should be delivered.
Choose What Matters to Your Business
Choose What Matters to Your Business
Competitor-Specific Tracking
Select the brands and businesses whose OOH activity you want to monitor.
Competitor-Specific Tracking
Select the brands and businesses whose OOH activity you want to monitor.
Market & Location Selection
Define the cities, regions, neighborhoods, or specific locations relevant to your business.
Market & Location Selection
Define the cities, regions, neighborhoods, or specific locations relevant to your business.
Custom Media Formats
Focus on billboards, digital OOH, transit media, and other outdoor advertising formats.
Custom Media Formats
Focus on billboards, digital OOH, transit media, and other outdoor advertising formats.
Flexible Monitoring Frequency
Set tracking schedules according to your requirements, campaign timelines, and market priorities.
Flexible Monitoring Frequency
Set tracking schedules according to your requirements, campaign timelines, and market priorities.
Tailored Data Collection
Specify the campaign details, field observations, and location information you need to capture.
Tailored Data Collection
Specify the campaign details, field observations, and location information you need to capture.
Customized Reports & Dashboards
Organize collected intelligence into reporting formats aligned with your team's needs.
Customized Reports & Dashboards
Organize collected intelligence into reporting formats aligned with your team's needs.
Your Priorities. Your Tracking Scope.
Your Priorities.
Your Tracking Scope.
Not every market, competitor, or media format requires the same level of attention. Custom Tracking helps you focus resources on the intelligence that matters most, rather than relying on a one-size-fits-all monitoring approach.
Whether you need to follow selected competitors in a few key cities or monitor multiple brands across wider markets, your tracking scope can be structured around your business objectives.
Not every market, competitor, or media format requires the same level of attention. Custom Tracking helps you focus resources on the intelligence that matters most, rather than relying on a one-size-fits-all monitoring approach.
Whether you need to follow selected competitors in a few key cities or monitor multiple brands across wider markets, your tracking scope can be structured around your business objectives.
Focus on the Intelligence You Need
Focus on the Intelligence You Need
Track Smarter With a Customized Approach
Track Smarter With
a Customized Approach
A generic tracking setup may overlook the specific details that matter to your business. A tailored approach helps keep competitor monitoring relevant, organized, and aligned with your priorities.
Define the competitors and brands to track.
Select priority markets, cities, and locations.
Receive reports structured around your objectives.
Capture the data points most useful to your team.
Freqeuntly asked questions
Freqeuntly asked questions
Understand how our competitor OOH monitoring works, what we track, and how insights are delivered.
Learn how tracking parameters can be tailored to your competitors, business priorities, and market intelligence requirements.
Understand how our competitor OOH monitoring works, what we track, and how insights are delivered.
What is Custom Tracking for OOH intelligence?
What is Custom Tracking for OOH intelligence?
What is Custom Tracking for OOH intelligence?
Can I select specific competitors to monitor?
Can I select specific competitors to monitor?
Can I select specific competitors to monitor?
Which OOH media formats can be included?
Which OOH media formats can be included?
Which OOH media formats can be included?
Can I customize the data collected during tracking?
Can I customize the data collected during tracking?
Can I customize the data collected during tracking?
Can I choose how frequently monitoring takes place?
What information is included in analysis reports?
Can I choose how frequently monitoring takes place?
Explore our Campaign & Creative Tracking solution, see how it works, explore its capabilities, and get a tracking approach tailored to your needs.
Request a demo
Contact Us
Let’s discuss your OOH intelligence needs. Request a personalized strategy call
and demo, and our team will connect with you shortly.
Get in touch
Have a question? We're always here to help.
Contact Us
Let’s discuss your OOH intelligence needs. Request a personalized strategy call and demo, and
our team will connect with you shortly.
Get in touch
Have a question? We're always here to help.
Contact Us
Let’s discuss your OOH intelligence needs. Request a personalized strategy call and demo, and our team will connect with you shortly.